Author Archives: Susan Bellows

Six Strategies to Improve Sales & Profits

by Susan Bellows Posted on February 9, 2012

SUMMARY Strategy #1: Provide formal and comprehensive product knowledge training and tools for your associates. Strategy #2: Help associates understand that recommending an appropriate additional product or service to an existing customer is not “pushy,” but actually an act of caring … Continue reading →

Posted in Blog | Tagged Communication, Cross-Selling, Leadership, sales, Strategies, Training | Comments Off

Some Cost Free Ways to Motivate Employees (Money Isn’t Everything)

by Susan Bellows Posted on December 10, 2011

You’re a business owner with employees. How often have you said to yourself, “Why can’t they act like me?” or “If I could just get new employees, everything would be better.” You’re not alone. No matter how much you increase … Continue reading →

Posted in Blog | Tagged Business, Management, motivation | Comments Off

Uncover Pain to Motivate Buyers

by Susan Bellows Posted on December 1, 2011

A Little Psychology Can Go a Long Way. Psychologists tell us that there are five major buying motives: pain/problem, fear, present pleasure, future pleasure, and interest. The most common reason why people buy is pain . . . something is … Continue reading →

Posted in Blog | Tagged motivation, sales | Comments Off

Six Secrets of Shoestring Marketing

by Susan Bellows Posted on November 22, 2011

Sales Boosters Every Business Can Afford Marketing is (pick the best one that applies): Going to the grocery store to buy food and cleaning supplies A salesperson who calls you during dinner to sell you encyclopedias or the Los Angeles … Continue reading →

Posted in Blog | Tagged Marketing | Comments Off

Mind-Mapping: A Tool for Organizing and Decision-Making

by Susan Bellows Posted on October 6, 2011

There was a famous experiment at Emory University a few years ago. An audience of first-graders, fourth-graders, and adults was asked to count the number of passes made during a college basketball game. In the middle of the game a … Continue reading →

Posted in Blog | Tagged Business, Organization | Comments Off

What is TQM Anyway? – Answers to Some Frequently Asked Questions

by Susan Bellows Posted on September 17, 2011

Total Quality Management (TQM) is one of those phrases business people have been hearing about lately, but may not know what it means. The following is a summary of frequently-asked questions about TQM.

Posted in Blog | Tagged FAQ, Q & A, TQM | Comments Off

Time Management Tips – Planning Your Time to Avoid Burnout in the Home Office

by Susan Bellows Posted on June 1, 2011

“You teach best what you need to learn the most.” That’s an old saw that holds true, for this home-office time management consultant and author at least. Here it is Sunday, a day that I’ve scheduled as work-free, and I’m … Continue reading →

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10 Tips for Presentation Skills

by Susan Bellows Posted on May 20, 2011

Step #1: Establish Your Objective & Purpose. What do you want the audience to think, feel, or do? What is your purpose? Inform Advise Persuade Teach Sell Inspire Motivate Entertain

Posted in Blog | Tagged Leadership, Presentations, Public Speaking, Speaking | Comments Off

Perfecting Your 30-second Commercial – Six Secrets to Tooting Your Own Horn

by Susan Bellows Posted on April 4, 2011

Let’s face it. Unless we are professional sales people, most of us just don’t like to sell. This is especially true when it comes to selling ourselves. But marketing ourselves — our skills, talents, and products/services — is crucial to the development of our business.

Posted in Blog | Tagged Elevator Pitch, Marketing, Representation | Comments Off

An Interview with Susan Bellows

by Susan Bellows Posted on March 18, 2011

Susan Bellows answers some questions about her business in an interview with Kim Grassfield, manager of a New England based design company. A Case Study I just read what a client, a company General Manager, has said about you. Why … Continue reading →

Posted in Blog | Tagged Interview | Comments Off

Author Archives: Susan Bellows

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